Is Your Audience
Targeting Working?
This Study Says No.

A data-backed study by Adlook reveals why traditional targeting is no longer reliable — and what leading marketers need to know.

Download the full report to learn:

  • Why demographic targeting often performs worse than random selection
  • How industry-standard segments (like “Parents” or “Women 18–24”) fall short
  • What data-driven marketers are doing instead

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Your report, "The Accuracy Gap in Socio-Demographic Data," is now downloading.

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