Increase in Attention measured by Adelaide
lower CPL vs other players
Decrease in Emissions (2.3 Tonnes CO2 saved) measured by Scope3
Toyota is a leading global manufacturer of automotive vehicles. They offer an extensive line of hybrid, plug-in hybrid, and electric vehicles from across their retailer network. These vehicles are relied upon by millions for their enduring quality and uncompromising performance.
“Adlook has proven their ability to drive lower funnel performance and brand consideration for Toyota and Lexus. We’ve especially been impressed with their ability to identify in-market customers and drive real outcomes for the brand, in particular their strong performance across our lower-funnel KPIs. We’ve chosen Adlook as one of our preferred DSPs and look forward to deepening our partnership.”
Mike Vinall
Toyota, Manager – Brand Consideration
The challenge for Adlook was to leverage Adlook’s proprietary targeting suite to deliver lower funnel outcomes for Toyota. The partnership needs to:
Adlook partnered with T&Pm to help Toyota drive qualified and on-target users to the Toyota site, ultimately growing awareness and driving intent to purchase. By utilising Adlook’s proprietary cookieless audience targeting, Toyota has successfully begun to efficiently increase site visits and leads with more effective optimization metrics paired with deep learning for a more precise and results-oriented approach in a cookieless advertising environment.
Starting from 2024 T&Pm, Toyota and Adlook are now partnering in the UK to pave the way for a privacy-safe and cookieless digital landscape through a transition to a new way of accessing media.
“Adlook has proven themselves to be an important partner for T&Pm across the Toyota & Lexus accounts. Their suite of privacy safe targeting solutions, alongside their suite of measurement tools have been key to the success of the programmatic activity across the account. Adlook has been able to drive lower-funnel performance while also improving upper funnel metrics such as Attention. We’ve also leveraged their integration with Scope3 to reduce the carbon footprint of our advertising – which is particularly important as we focus on Toyota/Lexus’s suite of Electric Vehicles. I’ve been blown away by Adlook’s client service team and their focus on being a consultative partner on our programmatic activity. We’re looking forward to our continued partnership with Adlook.”
Vinod Narayan
T&Pm, Digital Account Director
The Toyota campaign leveraged Adlook’s cookieless targeting suite and deep learning to deliver ads to in-market car buyers and drive traffic to the Toyota UK website site. By leveraging PrimeAudience, a generative AI which creates bespoke custom audiences Toyota drove a CPL that was 39% lower than typical contextual targeting. The campaign achieved an average that was 38% lower than other partners, with PrimeAudience driving a CPL that was 39% lower than other prospecting line items. Through Adlook Toyota has been actively testing other cookieless targeting solutions, including rolling out the native Topics API integration to evaluate the Privacy Sandbox targeting suite. The high performance of the campaign was coupled with an Adelaide Attention score of 26 (+2pts on the industry benchmark). Using Adlook’s GreenPath technology we were able to reduce carbon emissions by 75% as measured by Scope3 – resulting in 2.3 tonnes of carbon emissions saved.
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