Snickers is one of the most popular candy bars in the whole world and there's no surprise why. With the strategic partnership of Adlook and global agency EssenceMediacom, Snickers rolled out a creative, multi-channel awareness campaign that significantly enhanced their brand's presence, and increased their share of voice during the period of most chocolate consumption. Content type: Awareness campaign with display banners and video
1. Achieve higher than benchmark viewability for both video and display advertising.
2. Elevate brand awareness, as measured by the Brand Lift Study (BLS).
3. Connect with wedding guests, prompting them to consider Christofle’s products as the epitome of luxury gifts for weddings.
Adlook implemented Adelaide attention measurement in the campaign, which is crucial for building brand awareness. The Attention metric (AU) assesses various attention signals across placements and channels, identifying the most attention-grabbing placements and best value options. The campaign primarily focused on high-viewability display and interactive rich media. We successfully enhanced and optimized the overall attention score throughout the campaign, culminating in an estimated average AU of 24.1. This overall AU score serves as a benchmark for future campaign assessments and provided Mayo Clinic with valuable insights into where they can find the most attention-intensive placements and how to optimize their supply for future campaigns to maximize attention scores.
1. Achieve higher than benchmark viewability for both video and display advertising.
2. Elevate brand awareness, as measured by the Brand Lift Study (BLS).
3. Connect with wedding guests, prompting them to consider Christofle’s products as the epitome of luxury gifts for weddings.
Target group: London based Adults aged between 41-60 within the following categories:
Targeting was implemented to guarantee maximal precision and scale. Targeting solutions at key moments across the consumer journey and mindset: a combination of Deep Audience (geo & demo), Deep Context (interest) and Deep Search (intention).
1. Achieve higher than benchmark viewability for both video and display advertising.
2. Elevate brand awareness, as measured by the Brand Lift Study (BLS).
3. Connect with wedding guests, prompting them to consider Christofle’s products as the epitome of luxury gifts for weddings.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
The challenge for Adlook was to leverage Adlook’s proprietary targeting suite to deliver lower funnel outcomes for Toyota. The partnership needs to:
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
Our partnership began during DR Power’s low season, where Adlook gradually drove new users to the site and increased conversion rates by 38%. As the high season began, Adlook boosted new visitors by 1.5x in March and achieved a 120% ROI for DR Power.
In the new year, DR Power deepened our partnership to include their Mean Green brand, focusing on reducing carbon emissions and increasing brand recognition.
DR Power has also enhanced their creative line with Adlook's Creative Lab expertise and expanded the partnership to include their third brand, Country Home Products, in May 2024, reflecting mutual growth and trust.
The challenge for Adlook was to leverage Adlook’s proprietary targeting suite to deliver lower funnel outcomes for Toyota. The partnership needs to:
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
Our partnership began during DR Power’s low season, where Adlook gradually drove new users to the site and increased conversion rates by 38%. As the high season began, Adlook boosted new visitors by 1.5x in March and achieved a 120% ROI for DR Power.
In the new year, DR Power deepened our partnership to include their Mean Green brand, focusing on reducing carbon emissions and increasing brand recognition.
DR Power has also enhanced their creative line with Adlook's Creative Lab expertise and expanded the partnership to include their third brand, Country Home Products, in May 2024, reflecting mutual growth and trust.
The challenge for Adlook was to leverage Adlook’s proprietary targeting suite to deliver lower funnel outcomes for Toyota. The partnership needs to:
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
Our partnership began during DR Power’s low season, where Adlook gradually drove new users to the site and increased conversion rates by 38%. As the high season began, Adlook boosted new visitors by 1.5x in March and achieved a 120% ROI for DR Power.
In the new year, DR Power deepened our partnership to include their Mean Green brand, focusing on reducing carbon emissions and increasing brand recognition.
DR Power has also enhanced their creative line with Adlook's Creative Lab expertise and expanded the partnership to include their third brand, Country Home Products, in May 2024, reflecting mutual growth and trust.
Craft a compelling narrative through ad sequencing, ensuring a seamless viewing experience that builds anticipation and motivates users to explore further engagement opportunities with the brand;
Craft a compelling narrative through ad sequencing, ensuring a
Reach relevant audience within their preferred digital landscapes by leveraging in-app inventory.
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Craft a compelling narrative through ad sequencing, ensuring a seamless viewing experience that builds anticipation and motivates users to explore further engagement opportunities with the brand;
Craft a compelling narrative through ad sequencing, ensuring a
Reach relevant audience within their preferred digital landscapes by leveraging in-app inventory.
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The campaign aimed to target individuals who appreciate Mexican culture, heritage, and traditions, including Mexican nationals, Mexican-Americans, beer enthusiasts, culture and heritage enthusiasts, adventurous travelers, and socially conscious consumers.
Deep Context allowed us to reach our target audience based on their general interests to ensure we had enough scale to maximize the reach.
Deep Search enabled precise and engaging targeting of individuals based on their real-time online searches related to fantasy, heritage, and Mexican history. This intent-based, cookieless targeting integrates seamlessly with Search Engines, providing us with specific keyword and phrase search results from users.
Adlook redefines advertising through personalized experiences. Interactive banners, such as scratchable beer bottle creatives, foster engagement and amplify brand recognition. Paired with precise targeting, including Deep Audience insights—where we delve into demographic nuances, preferences, cultural contexts, and heritage—we craft campaigns that deeply resonate with specific groups. In the campaign our strategy focused on forging a stronger bond between the brand and its audience, leveraging rich media banners. This approach ensures reaching users in the right place with compelling
storytelling and captivating brand narratives creatives.
“We are delighted with Adlook’s expertise which allowed us to exceed our campaign goals and KPIs. Their strategic approach boosted brand awareness among new audiences, crafting a compelling narrative
through ad sequencing. By leveraging in-app inventory, we effectively reached our target audience within their preferred digital landscapes. We are thrilled with the results and look forward to our continued successful partnership with Adlook.”
Name Surname,
Job title, Victoria
“Choosing a partner that is at the forefront of technology and prepared for the challenges of a post-cookie world has made all the difference in our campaign’s success. Adlook is a genuine partner, and a beacon of innovation and expertise in this challenging and changing digital advertising ecosystem. They leveraged their cutting-edge technology, profound industry knowledge, and demonstrated exceptional understanding of the current state of digital advertising. They were proactive, fully transparent, and innovative in their approach to optimizing our campaign, consistently ensuring that our investments yielded maximum returns.”
Name Surname,
Job title,
Main goal was to boost awareness, ignite interest, and deeply engage with Snickers audience during the Easter rush. Simultaneously, we aimed to captivate the long-lasting attention, ensuring Snicker's presence extended across diverse interest spheres.
Despite Snickers’ widespread global acclaim, the Easter season poses a unique challenge as consumers are overloaded with sweets coming from all directions. The primary objective of the campaign was to proactively enhance brand awareness during Easter, ensuring that Snickers remains a prominent presence in consumers' minds amidst the fierce competition of the season.
Snickers and Adlook implemented a multichannel strategy, targeting both the Open Web and in-game environments to engage users at their peak attentiveness. Snickers utilized Deep Context targeting solution provided by Adlook to appear on top premium Brazilian publishers, specifically targeting Easter recipes, homemade chocolate eggs, chocolate, sweets and candies.
Adlook multichannel platform enabled Snickers to test and optimize audiences and multiple ad formats, aiming for maximum engagement and awareness. The message was shared across channels, including placements blended into gaming environment, resulting in exceptionally high attention metrics, surpassing market benchmarks, especially during the intense Easter period.
Adlook curated top-tier publishers and placements, prioritizing brand suitability.
Rigorous testing identified high-engagement creatives using Adlook's Deep Learning algorithm.
Adlook fine-tuned contextual targeting using Deep Learning capabilities.
“Adlook's strategic partnership proved to be a game-changer for Snickers, lifting our recognition among Brazilian internet users during the Easter period. Their groundbreaking multi-channel campaign and cookieless solution surpassed our expectations, securing a remarkable surge in our share of voice during the prime time of chocolate consumption. Their innovative approach delivered exceptional results."
Gustavo Varandas,
Marketing Manager, Snickers
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“Adlook's extraordinary service and outstanding campaign performance have propelled Snickers' brand visibility, while cultivating a positive and enduring brand image across multiple channels. With their cutting-edge omnichannel approach driven by Deep Learning and their expertly honed contextual targeting, they have seamlessly positioned Snickers at the forefront of consumers' minds during the peak chocolate consumption period, ensuring a powerful and resonant voice that deeply connects with our target audience."
Willie Taminato,
CEO, EssenceMediacom (WPP)
“In our long-standing history, Christofle has always been about merging heritage with the current zeitgeist. This campaign, executed flawlessly by Adlook and Good Light agency, was no exception. From the onset, the vision was clear – to reach the modern wedding guest, without losing the essence of our brand. The results were staggering and surpassed our expectations, making it evident that the fusion of our timeless brand with contemporary digital strategies is a match made in heaven.”
Pierre Leurquin,
Transformation & Innovation Director, Christofle
“Working alongside a legacy brand like Christofle presented us with an opportunity to meld tradition with innovation. We’re beyond proud of the strides we made in this campaign, effectively harnessing cookieless targeting in an increasingly privacy centric world. This collaboration reaffirmed that with the right strategy, even the oldest brands can resonate powerfully in today’s digital landscape. The results of this campaign aren’t just numbers for us—they’re a testament to the fusion of creativity, technology, and legacy.”
Sabine Lacoste,
Sales Director France, Adlook
“Adlook has proven their ability to drive lower funnel performance and brand consideration for Toyota and Lexus. We’ve especially been impressed with their ability to identify in-market customers and drive real outcomes for the brand, in particular their strong performance across our lower-funnel KPIs. We’ve chosen Adlook as one of our preferred DSPs and look forward to deepening our partnership.”
Mike Vinall,
Toyota, Manager – Brand Consideration
"I am incredibly pleased by our collaboration with Toyota and the T&Pm team. Our partnership has been an evolving journey as we have supported the client's move towards better performing and cookieless targeting solutions. Innovating in the area of attention and emissions, positions Toyota, T&Pm and Adlook ahead of the market when it comes to exploring new measurement areas. We are confident that thanks to this partnership we will continue to innovate whilst driving optimal positioning for the Toyota brand.”
Luca Filardo,
Adlook, SVP Commercial Growth
“Adlook has proven themselves to be an important partner for T&Pm across the Toyota & Lexus accounts. Their suite of privacy safe targeting solutions, alongside their suite of measurement tools have been key to the success of the programmatic activity across the account. Adlook has been able to drive lower-funnel performance while also improving upper funnel metrics such as Attention. We’ve also leveraged their integration with Scope3 to reduce the carbon footprint of our advertising – which is particularly important as we focus on Toyota/Lexus’s suite of Electric Vehicles. I’ve been blown away by Adlook’s client service team and their focus on being a consultative partner on our programmatic activity. We’re looking forward to our continued partnership with Adlook.”
Vinod Narayan,
T&Pm, Digital Account Director
“I am immensely excited about our partnership with mSix&Partners. Our collaboration has been a dynamic journey, fueled by an open dialogue on current industry challenges. This approach is not just about finding solutions, but it's driving real momentum in our partnership. Exploring attention as a new currency to measure advertising success with mSix&Partners has been a highlight. It's a thrilling venture that reflects our commitment to innovation in a market that's constantly evolving. Together, we're not just adapting to change – we're shaping it, creating a future for digital advertising that's as dynamic as the market itself."
Luca Filardo,
VP of Platform Management, Adlook
“I'm excited to introduce our partnership with Adlook's future-proof platform. The
performance of Adlook’s platform, particularly its automated optimization across new media KPIs, has been nothing short of amazing. What really stands out is the user-friendly interface of the platform. It’s intuitive and easy to navigate, which has significantly driven its adoption across our agency. This ease of use, combined with the impressive performance of the platform, is transforming how we approach digital advertising. It’s a partnership that’s not just about leveraging advanced technology, but also about making it accessible and practical for everyday use.”
Stefan Kurkic,
Head of Programmatic, mSix&Partners
“Adlook is proving itself to be a valuable partner in our effort to elevate our national brand recognition while also driving a meaningful customer journey. With their incredible service and transparent model, we continue to be impressed with how the Adlook team has been able to identify and drive conversions with a niche and unique market. As the first DSP to work with DR Power, the Adlook team has done a tremendous job of proving the value of programmatic media. I have been blown away by the thoughtful and responsive service that I have received from the Adlook team, from quickly attacking action items to future-thinking centered around our brand growth and strategy. We look forward to deepening our partnership throughout 2024 and beyond.”
Suzanne Sugar,
DR Power, Manager, Advertising
"I am incredibly invigorated by our partnership with DR Power. Our partnership has been an evolving journey as we assisted in the exploration of programmatic media and the benefits it can bring to DR Power. Exploring sustainable advertising practices for their Mean Green line has been a highlight. This has been an incredible partnership that has evolved as we continue to build a long-term relationship that has translated into driving positive outcomes across the funnel. Our partnership has highlighted our innovation in a market that is continuously evolving, proving that we can guarantee outstanding results while growing the brand awareness and connecting with untapped audiences.”
Luca Filardo,
Adlook, SVP Commercial Growth
“Adlook’s strategy was instrumental in boosting local awareness of our specialised medical offerings amongst a key local demographic. We were pleased to see a brand recall lift of around 22% after the campaign, in addition to a number of other positive results. We were particularly pleasedwith the strong communication from the Adlook team, and hope to have an opportunity to work with them again in the future.”
Name Surname,
Job Title, Mayo Clinic
“Adlook’s use of powerful technologies were a huge contributor to the success of this branding campaign. By precisely targeting the right customers, at the right moment, they were able to outperform the client’s expectations. The team worked closely with us throughout the entire campaign process, and proactively offered useful insight over the course of the campaign. I would recommend Adlook to anyone who wants to boost the performance of their branding campaign.“
Name Surname,
Job Title, The Barber Shop
The launch of National Express's campaign signifies the beginning of mSix&Partners's collaboration with Adlook, providing access to a future-proof, privacy-safe platform. mSix&Partners plans to expand the use of Adlook's innovative targeting solutions, including attention and emissions metrics, in 2024. Adlook was chosen for its focus on future-readiness, especially in attention-based value measurement post-third-party cookies. Standout features for mSix&Partners include the platform's user-friendly interface, contextual targeting, and integrated real-time optimization tools.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
The launch of the upper funnel campaign marked the beginning of a fruitful and evolving relationship between DR Power and Adlook. This collaboration has grown steadily, with DR Power planning to expand the use of Adlook's innovative targeting solutions, including attention and emissions metrics, in 2024 and beyond.
Chosen for its strategic focus on building brand loyalty through an upper funnel approach, Adlook has provided future-proofed and sustainable solutions. Key features such as the platform's user-friendly interface, quality inventory, and integrated real-time optimization tools have fostered mutual growth, trust, and a deepening partnership over time.
Women aged 45-64, who experience unpleasant symptoms during the arrival of hot weather due to the intensification of symptoms like hot flashes. How we managed to reach the target audience: with a mix of Deep Context and Deep Search (cookieless targeting) and Deep Audience.
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