Empower women on their menopause journey to reclaim their vitality. Raise awareness, ignite interest, and deeply engage women aged 45-64. By cleverly integrating symptom-related keywords, crafting relatable messages, deploying a dynamic multichannel strategy, and embracing the diverse needs of our target audience, we will revolutionize their menopause experience, paving the way for a life of true fulfillment.

Menopause is a natural transition in a woman's life, but it often comes with uncomfortable symptoms that can significantly impact their daily lives. Communicating the brand's understanding of these challenges and offering relevant solutions was crucial in this campaign. A key goal was to reach out to women who may not actively seek information about menopause or related products.

• Drive reach whilst reaching optimal media KPIs across attention, viewability and VCR

• Drive attention and brand awareness through video measured with the Adelaide attention metric
• Drive consideration by using display ads, leading engaged and interested users to the landing page
• Reach the most premium placements and websites programmatically using a curated supply to avoid MFA (made for advertising) supply and to direct ad spend to placements where user attention is at its peak.