5x

Increase in display-driven site visitors since launch

120%

ROI achieved

33%

Reduction in CO² emissions compared to benchmark (powered by Scope3)

61%

Increase in site visits since launch

The Client

DR Power is a renowned manufacturer and seller of professional-grade outdoor equipment. Their extensive range includes both gas and battery-powered equipment, available directly to consumers or through select retail partners. Committed to quality and performance, DR Power ensures their equipment is built to last.

Through the Client’s Eyes

“Adlook is proving itself to be a valuable partner in our effort to elevate our national brand recognition while also driving a meaningful customer journey. With their incredible service and transparent model, we continue to be impressed with how the Adlook team has been able to identify and drive conversions with a niche and unique market. As the first DSP to work with DR Power, the Adlook team has done a tremendous job of proving the value of programmatic media. I have been blown away by the thoughtful and responsive service that I have received from the Adlook team, from quickly attacking action items to future-thinking centered around our brand growth and strategy. We look forward to deepening our partnership throughout 2024 and beyond.”

Suzanne Sugar,
DR Power, Manager, Advertising

Our Challenge

Adlook’s challenge was to implement a full funnel approach from branding to conversion, paired with premium, tailored inventory to meet DR Power’s objectives. The goal was to remain focused on: 

Enhancing Relevance and Engagement: Optimizing ad placements to attract meaningful consumers and increase site visits.
Building Brand Recognition and Loyalty: Refining targeting strategies and narrowing geographical focus to attract new audiences with a higher propensity for conversion and loyalty.
Reducing Emissions: Aligning brand values with a sustainable advertising model by minimizing unnecessary ad impressions,
Eliminating Inefficiencies: Reducing the time DR Power spends on campaign monitoring and optimizations, providing a user-friendly service model with a scaled team for support.

The partnership goals

Adlook engaged DR Power to drive qualified and on-target users to the DR Power site, ultimately growing awareness and driving intent to purchase. Historically, DR Power has relied heavily on traditional media channels, our partnership was their first major exploration into programmatic buying.By leveraging our Deep Learning and precise proprietary audience targeting, DR Power has seen a consistent increase in site visits over time, demonstrating a sustainable growth trajectory with efficient reach in a cookieless environment.The collaborative approach has enabled us to adapt and innovate, ensuring sustained success and mutual growth.

Long-Term collaboration

The launch of the upper funnel campaign marked the beginning of a fruitful and evolving relationship between DR Power and Adlook. This collaboration has grown steadily, with DR Power planning to expand the use of Adlook's innovative targeting solutions, including attention and emissions metrics, in 2024 and beyond.   

Chosen for its strategic focus on building brand loyalty through an upper funnel approach, Adlook has provided future-proofed and sustainable solutions. Key features such as the platform's user-friendly interface, quality inventory, and integrated real-time optimization tools have fostered mutual growth, trust, and a deepening partnership over time.

SUCCESS STORY

Building a Lasting Full-Funnel Partnership: Steady Growth and Continuous Improvement

Brands: DR Power, Mean Green, Country Home Products

5x