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Christofle is an iconic French luxury tableware and home decoration brand that originated in 1830. Synonymous with the pinnacle of luxury and craftsmanship, Christofle’s products have continuously set standards in the world of fine tableware and decorative pieces, creating a harmony between heritage and modernity.
“In our long-standing history, Christofle has always been about merging heritage with the current zeitgeist. This campaign, executed flawlessly by Adlook and Good Light agency, was no exception. From the onset, the vision was clear – to reach the modern wedding guest, without losing the essence of our brand. The results were staggering and surpassed our expectations, making it evident that the fusion of our timeless brand with contemporary digital strategies is a match made in heaven.”
Pierre Leurquin,
Transformation & Innovation Director, Christofle
The primary challenge for Christofle was to effectively engage and resonate with the target audience – wedding guests with a significant budget. It was crucial to not just gain their attention but also convert that interest into tangible actions – encouraging them to choose Christofle’s products as premium wedding gifts. With the growing digital landscape and the end of the cookie era, creating a highly targeted and effective campaign was a substantial challenge.
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