Viewability
115% Realization
Attention metric
58% above average benchmark
Above expectations
Reach
Semilac is a leading brand in the beauty industry, renowned for its extensive range of high-quality nail products. Committed to innovation, durability, and customer satisfaction, Semilac empowers self-expression through nail art, providing reliable and affordable solutions for both professional and at-home manicures.
The primary objective of the campaign was to enhance brand awareness by developing multiple creative rich media lines using display formats and video-in-banner executions. The campaign faced challenges in achieving high frequency and reach, maintaining strong viewability metrics, and driving measurable outcomes such as brand lift study results and attention unit scores.
This strategic approach aimed to strengthen Semilac’s presence in the beauty market while delivering impactful and engaging advertising experiences.
The Semilac campaign aimed to achieve high ad visibility, boost brand awareness, and effectively reach the target audience.
The strategy focused on delivering strong branding metrics, such as high viewability, broad reach, and optimal frequency. Additionally, the campaign featured diverse and engaging creative lines designed to resonate with the audience and reinforce the brand's presence in the market.
Expands reach across the whole open web with hybrid ID-based and cookieless solutions for unmatched coverage
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Elevates effectiveness with proprietary, cutting-edge generative AI technology that consistently outperforms the competition
Streamlines advertising with end-to-end easy-to-use solution that includes most advanced tech and creative services at no additional cost
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