The primary objective of the campaign was to reach diverse target groups and increase user awareness of PayPo. The campaign focused on video content creation optimized for key performance metrics, including attention, viewability, reach, and video completion rate. A key challenge was ensuring strong visibility and engagement while maximizing the impact of the creative assets. To measure the effectiveness of the campaign, we conducted two separate brand lift studies—one to assess brand awareness and another to analyze consumer preferences regarding online payments. This strategic approach aimed to enhance PayPo’s presence in the market, driving higher awareness and deeper audience engagement through effective and high-performing advertising experiences.