How Adlook helped DR Power scale year-round performance with strategic spend, conversion-led optimization, and 934% ROI.
Reach of Unique Users
VCR
Completed Views
above expectations
Kings Hawaiian is a family owned and operated bakery known for its sweet Hawaiian bread products, particularly its iconic sweet rolls. As a beloved CPG brand found in grocery stores across the country, they teamed up with NFL legends Eli and Peyton Manning in their TV advertising to promote “Slider Sundays” – a new snacking ritual designed to make football season even more delicious.
King's Hawaiian enlisted Adlook to capture its target audience on Connected TV, reaching adults 25-54 with 100% unskippable ads as they prepared to watch Football with family and friends. The strategy focused on premium inventory, with 80% of the budget allocated to AVOD/SVOD and 20% to FAST channels, all powered by the latest Deep Learning technology.
We combined Adlook's Deep Learning bidder with expert campaign management to deliver outstanding results. The strategy centered on reaching a wide, unique audience across curated, premium CTV channels using a low frequency cap. This delivered both high-quality engagement (high VCR) and excellent value (low cost-per-second-viewed), allowing us to exceed all main KPIs.
"We’re very pleased with the results of our first campaign with Adlook. Their team delivered a premium CTV activation that not only helped us cost-effectively reach more customers, but also stood out creatively. The custom ad wraps they developed for our two 30-second spots brought an extra level of fun and engagement that perfectly aligned with our brand and campaign goals."
Gina Beller,
Sr. Digital Marketing Manager, King's Hawaiian
Adlook curated a list of premium channels to find the right balance between premium quality, audience fit & price efficiency, while overachieving in all the campaign KPIs.
"Partnering with an iconic brand like King’s Hawaiian was a true highlight. Our goal was to help them connect with football fans as they prepared for the big game – gathering with family, friends, and, of course, great food. By combining high-impact creative with precision targeting across premium CTV environments, we exceeded expectations on all fronts: unique viewer reach, video completion, and cost-efficiency. This campaign is a great example of what happens when engaging storytelling meets smart media strategy."
Gil Larsen,
VP of Sales, Adlook US
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